Lynda Gratton - The Future of Work

The 100-year life: reframing longevity as a gift

Sometimes the future doesn’t turn out as you had predicted. Whatever happened to Second Life and the avatars that I – and thousands of others – created? And let’s face it, Uber caught most of us by surprise – and yet now we have no qualms getting into a stranger's car. Sometimes the future hurtles in unexpected directions, and we just have to learn to catch up.

In some cases, however, the signs are there for all to see. Yet we just don’t notice them, or we misinterpret them. The future creeps up on us. For me, longevity falls into this category. 

Longevity: a creeping curse?

I’ve been studying the trends that will shape the future of work and living for decades. I’ve written about technology and societal trends and the impact of globalization and have certainly always been peripherally aware of demographic trends. I’d seen the inverted age pyramid of Japan and knew that more than a quarter of the country’s population is over the age of 65. Initially, I interpreted this primarily as an issue of ageing, the last decade of life, and of pension provision. I’d seen this demographic data as a curse – when life elongates surely that just means more years of ageing diseases such as Alzheimer’s? It was not something I particular wanted to think about, to study or to write about.

What changed, was that my colleague Andrew Scott and I began to talk more about these demographic trends – and as we did so, we began to reframe the trend data. In fact, rather than looking only at the last decades of life, we began instead to see that longevity impacts on every stage of life. Once you reframe in this way the trend data is extraordinary. Imagine that for every year of life, life expectancy increases by three months. Most of us will live significantly longer than our parents, and right now many babies born today are expected to live for at least 100 years.

The implications are that across the space of the next two generations, individuals, institutions and governments will have to accommodate to two, possibly three more decades of life – and that’s what really caught our attention.

Reframing longevity as a gift

Andrew and I are both academics – he an economist, I a psychologist. The way we normally study the world is by looking at it closely. But how many people currently have lived to 100 years, and can their life experience really tell us much about the future?

So rather than observing what we can see around us now, we decided to project into the future. To do this we took one young woman, whom we called Jane, and built for her a series of scenarios about how she could live the rest of her 100-year life. As we built Jane’s life story, we began to reframe longevity as a gift rather than a curse, focusing on how she could live in a productive and happy way. Our aim was to explore what her possible future lives could be and to play out the consequences of the decisions she might make at various points in her life.

Building these scenarios was fascinating. It taught us a lot of things, which we were eager to share. That’s why we wrote The 100-year Life: living and working in the age of longevity. We believe the conversation about longevity is crucial - and that every one of us needs to re-learn how we plan our lives and our careers.

To learn more about what it takes to live a long and productive life, visit our website at www.100yearlife.com and pre-order the book.

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The Future of HR: Preparing for Longevity

How Will Japanese Corporations Address their Ageing Workforce?

What genocide can teach us about change

My partner and I went to Rwanda a couple of weeks ago. Our mission was to trek up the country's highest mountains to see the mountain gorillas that inhabit these bamboo forests. 

People had told us that this would be a "life-changing experience" and indeed both of us came back changed. But it was not seeing the gorillas that changed us. It was being in Rwanda. 

Most people will have a vague recollection of the terrible genocide that ravaged the country 20 years ago when people, often neighbours, turned on each other during 100 days of bloodletting. More than a million people died. 

Yet now people appear to live in peace with each other and the country is prospering. How could this happen and what might we learn from it? 

I realise it's trite to make any comparison between the terror of a genocide and the organisational life and change that I study. Yet I feel I've learnt a great deal from my experiences in Rwanda and wanted to share them because it seems to me that there is a great deal to learn. Here are four insights: 

- Facing up to the truth. The truth in the genocide was beyond imagination. Yet painstakingly and courageously, families and communities faced up to what had happened. First in courts and then in community groups the truth of what happened was openly discussed and confronted. 

- Removing negative symbols of the past. The hatred between groups prior to the genocide was fuelled in part by cattle owning. Some groups had more cattle than others and their superiority was demonstrated through cattle ownership. After the genocide the government stopped the grazing of cattle on public ground - all cattle had to be kept in domestic yards. They also ensured that every family - however poor - owned a cow. 

- Creating pride. Rwanda is spotless - not just cleaner than any African country, but cleaner than London. Every month the whole community get together and clean their space. It's an act of enormous pride. What ever their past, this is a community capable of competence, they can keep their street clean. 

- Creating a sense of the future. Almost every young person we spoke to felt positive about their future. They did not want to describe themselves through their tribal grouping but rather as 'Rwandans'. They felt positive about the future of the country and trusted their leaders. 

These are four lessons that anyone involved in corporate change knows. What the extraordinary change that Rwanda tells us is that it's possible - by following these four lessons relentlessly - to turn around from even the darkest of moments. 

The Five Unanswered Questions on Gender

Last month, I took the train up to the beautiful city of Cambridge to speak at their Gender Summit. Over the course of the day, and with the help of a varied panel of business and academic speakers, we explored what it takes to promote gender equality and diversity within organisations. We debated a wide range of themes, from the impact of corporate governance structures on gender policies to the practical steps for increasing the number of female applications for the best jobs. The strength of the debate revealed how much opinion is still divided on this issue, and the wealth of research still to be done. As I travelled home, I reflected on the themes we had covered and found that five questions in particular deserved further research:

1. What are organisations doing to change attitudes to fatherhood?

Throughout the day, we touched on the complexity of balancing working life with being a mum, and the emotional and physical exhaustion that can result from ‘trying to have it all.’ It seemed that the problem wasn’t trying to have it all, but trying to do it all. Women continue to be the primary care givers at home despite taking on more responsibility in the world of work. One of the reasons behind this is that the concept of fatherhood has remained quite static over the last thirty years, with short paternity leave entitlements and a continued focus on being the main breadwinner. To really achieve gender equality in the workplace, we must also work on achieving it in the home.

2. How can women operate in male dominated senior networks?

Women are still drastically under-represented at the senior level, at around 17% of all members of FTSE 100 boards and senior executive teams. The result is male-dominated senior networks that are incredibly difficult to penetrate if you are an ambitious woman. So, whom do women end up networking with if they are not easily accepted in the male-dominated elite circles? All too often, the answer is other women more junior than them who can’t help them advance their career. To get more representation of women at the top, we need to ensure they have access to influential senior networks.

3. Are quotas useful?

Norway has pioneered the quota approach to bringing women into the boardroom and now has 40% female representation at board level. However, this has resulted in some negative labelling of these new appointees as ‘golden petticoats’, promoted to tick a box rather than as a reflection of their talent. So, what is the answer? In my opinion, quotas are still essential in getting women to the top. By forcing the distribution, we can get women networking with the right people and can begin liberating men to take more responsibility in the home.

4. How can people bring their best selves to work?

An emerging theme in management thinking is how to encourage your employees to be the best they can be at work. This requires more than just generous compensation packages; it means that working life must be tailored to individuals by acknowledging their interests, concerns and commitments. In particular, women can’t be their best selves at work if they are distracted with family obligations they are neglecting while building their careers. Organisations must invest time in understanding their employees’ needs and building more tailored arrangements to cater to them.

5. How can we move beyond narrow categorisations of women?

In my blog on May 22nd I talked about how we continue to categorise women leaders by their personal circumstance rather than their goals and ideals. These women are far more heterogeneous in their backgrounds and outlook than many of their male peers, however they are often classified according to whether or not they are married, how many children they have and what kind of mother they are. These narrow categorisations fail to recognise the real difference these women are bringing to the world of work. To truly embrace diversity we must first be able to appreciate difference.

This year I launched an Inclusion and Diversity Research Consortium to bring organisations together to provide answers to these questions. We’re hearing some very interesting insights that I look forward to sharing with you in the coming months.

The Three Paradoxes Of Generation Y

Over the last few weeks, I’ve noticed a considerable amount of attention focused on Generation Y from both the media and business world. The May 20 issue of Time Magazine led with a cover story labelling them the ‘Me, Me, Me’ generation: narcissistic, fame-obsessed, and self interested; Meanwhile PwC reported findings from a comprehensive Next Gen study of its Gen Y employees – a cohort that will make up around 80% of its workforce within the next three years.

This recent focus on Gen Y reflects a building sense of nervousness around how this generation, the biggest since the Baby Boomers, will reshape work. It’s a nervousness I’ve felt from the HR leaders in my executive programme at LBS who often despair that this generation just aren’t accepting ‘the way things are done around here,' and are instead challenging long-standing processes and practices.

But is this anxiety justified? Are Gen Y really so different from their predecessors? And, if they are, do organisations need to change to accommodate them?

Here are three paradoxes I’ve uncovered that can help us answer those questions.

Short-term focus, but equally committed – Gen Y are fast movers. We know they will change jobs, and perhaps even entire careers, many times in their long working lives. This is a stark contrast with the ‘job for life’ career pattern of their Baby Boomer parents, and the HR leaders at my executive programme. It also shows their desire for meaningful, stimulating work from day one, and their lack of interest in traditional career paths that promote slowly.

This focus on short-term success is sometimes used to depict Gen Y as less committed to work than their Gen X and Baby Boomer peers. Yet this stereotype is certainly not true of those surveyed in the Next Gen study. According to Dennis Finn, Global Human Capital Leader at PwC, ‘this generation is as engaged, committed and prepared to work as hard as previous generations’. They don’t mind working. They just think there are better ways to work.

Tech savvy, but value face-to-face - Gen Y is known for its intensive use of social media and virtual communication. In the USA, this generation send and receive around 88 texts a day according to research by Pew, and 70% check their phones every hour. With these statistics in hand it’s easy to view this generation as happy to conduct their lives, both professional and private, exclusively through their phones, iPads and laptops. But PwC’s research tells us that Gen Y’s aptitude for electronic communication augments rather than replaces face-to-face interaction. Particularly when it comes to performance and career discussions where personal interactions are still the preferred method.

Require recognition, but not necessarily more trophies - Time Magazine rather negatively dubs Gen Y the ‘trophy generation’ who, as a result of receiving too many participation trophies as children, have a sense of entitlement far beyond that of their older peers. It’s easy to see where this assumption comes from. Just look at games such as Call of Duty and World of Warcraft, which provide satisfying rewards for every action the player takes. So, it should come as no surprise that, according to a study cited by Time Magazine, 40% of Gen Y believes they should be promoted every two years, regardless of performance.

 But again, this may be misinterpreting the issue. We know Gen Y place an real emphasis on continual learning, and the drive for regular promotion should not be confused with the desire for regular feedback, which many see as a vital part of their personal and career development. Though a visual indicator of progression, promotion does not always bring with it greater learning opportunities.

So, what do organisations do about these paradoxes and how can they truly understand what drives their Gen Ys? PwC’s Next Gen report has a few recommendations, but one stands out to me as particularly important for this fast-moving, tech-savvy group: ‘Invest time, resources and energy to listen and stay connected with your people’. If there’s one thing we know for sure about this generation, it’s that they like to have their voices heard, and to feel empowered. Whether in the virtual or real world, perhaps the key to understanding this generation and knowing how to engage them is to simply listen to them.

Many of the insights from PwC’s NextGen study came out of Hot Spots Movement FoWlab jam methodology. Have a look at our website to find out more.

 

The 10 Ways to Know Whether Your Job is Meaningful

In my book The Shift: The Future of Work is Already Here, I made the point that the formula for the traditional deal at work is as follows:

I work... to earn money... which I use... to consume stuff... which makes me happy.

I suggested that this deal is not a sufficient description of what work can and should be. Instead I put forward the following future-focused deal at work:

I work... to gain productive experiences... that are the basis... of my happiness.

But this begs the question – what exactly is a meaningful productive experience, and how do you know when your work is meaningful? So here are the 10 questions to ask yourself to establish whether your work is meaningful.

1. Do you use the majority of the knowledge you have on a daily basis?
   ...because meaningful work provides an opportunity for you to keep your knowledge fresh by using it constantly.
   
   
2. Do you feel intellectually stretched in your work?
   ...because meaningful work both uses the knowledge you have and pushes the boundaries of what you can become.
   
   
3. Are you able to learn something new at least once a week?
   ...because meaningful work creates constant opportunity for learning.
   
   
4. In your view are your colleagues at work knowledgeable and do you learn from them constantly?
   ...because meaningful work is also about the colleagues who come with it, and your learning and development comes primarily through learning from others: what I have called ‘The Posse’.
   
   
5. Are the tasks you do at work interesting and complex?
   ...because at the heart of meaningful work are the day-to-day tasks that you do.
   
   
6. Do you get lots of feedback about how you are doing?
   ...because meaningful work enables you to grow, and feedback from others is a crucial part of this.
   
   
7. Do you think that the work you do has a positive impact on the business?
   ...because meaningful work enables you to make a clear link in your mind between the tasks you perform and the broader goals of the business.
   
   
8. Do you think that the work you do has a positive impact on society?
   ...because meaningful work is made up of tasks that you believe do good and, as a consequence, make you feel good about yourself.
   
   
9. In your daily work, do you have the opportunity to reach out to develop networks with people very different from yourself?
   ...because meaningful work creates opportunities for you to develop the ‘Big Ideas Crowd’ that is so crucial to developing your innovative and creative capacity.
   
   
10. Does your work give you time to really develop deep regenerative relationships with people inside and outside of your organisation?
    ...because meaningful work creates time and space for you to develop emotionally.

So where are you on meaningful work?

Score 8-10
Through your active choices, or sheer luck, you are working in a meaningful way. Cherish the opportunities this provides and don’t compromise in the future.

Score 5-7
Some aspects of your work are meaningful. Take a closer look at those you have said no to and search for the underlying patterns. Is it possible to focus on developing these areas?

Score 1-4
Your job lacks meaning – you already know that! The question is – what are you going to do about it?

This is my take on meaning at work – are there any areas you would add?

When Generations Fight

I have a fascinating insight into the future of work through the 45 corporations across the world we are studying as part of the Future of Work Research Consortium. Last month we asked 2,500 executives from these companies to rate the areas they believed would  be critical for the future, together with the extent to which they believed their company was currently competent. We gave them a list of 20 areas that an earlier study had shown would be important for the future. This list included for example ecosystems, open innovation, flexible working and networked leaders.

What was extraordinary is that almost a quarter rated ‘intergenerational cohesion’ as the most significant risk their company faced, and many more rated it as one of the top three risks. This was not an isolated area of risk, but rather was seen to be a risk by executives in both West and Asia companies, and indeed across all industrial sectors. Their concern was that the potential differences and conflicts between the generations could lead to poor cooperation and knowledge sharing, but might also flare into more open sources of conflict and dissatisfaction.

Five Unique Generations at Work. 

The potential opportunities and conflicts that are arising between generations are a recent phenomena and are a factor of both demographic changes (particularly around reducing birthrates and enhanced longevity) and accelerating technological and societal trends (particularly around the use of social media and family experiences). Over the next two decades, many companies will have potentially five distinct generations in the workforce: The Traditionalists (born around 1928 to 1945); the Baby Boomers (born around 1945 to 1964); Generation X (born around 1965 to 1979); Gen Y (born around 1980 to 1995); and Gen Z (born after 1995).

Generations fight for a number of reason. They don’t understand each other, they have differential access to resources and power, their working style and use of technology is in conflict, or they are not really sharing knowledge and experience with each other.

Of course generational conflict could also be great – really create innovation, remove some old style thinking, bring creative tension. However, if companies are to move to creative rather than destructive tension, it seems to me they have to ask themselves three key questions:

1. Does technology favour one generation? The generations communicate with each other differently and one potential source of tension is that corporate communication typically favours the Baby Boomers’ preferred mode of communication rather than the younger generations. Typically, Gen Z and Y use social media such as MySpace, Facebook, LinkedIn, and Ning to access information instantly, to multi-task, and to build valuable networks and stay connected; typically Gen X use portals; whilst Baby Boomers are most comfortable with e-mail as their primary technological communication tool. Yet many companies have banned Facebook and social media, which is the lifeblood for the youngest generations and by doing so have inadvertently favoured one generation over another.  

2. Has flexibility become embedded? Each generation would value greater flexibility. Gen Y would like greater work/life balance in jobs that can be overwhelming; younger Gen X’s would like maternity and paternity leave and time off to spend with their young children, the possibilities of sabbaticals, and to temporarily step away from frontline into less demanding roles, and older Gen X’s can find themselves with ageing parents who need care; whilst Baby Boomers would like sabbatical breaks and the opportunities to work more flexibly nearer the time of their retirement through part-time and reduced hours. What is clear is that the inflexibility of work will create ever greater conflict across the generations as those that need it most (typically Gen X) are denied it. There are many reasons why the rhetoric of organizational flexibility has rarely been delivered in practice: a focus on being present rather than making results, few if any senior role models prepared to work flexibly, and under- designed and over complicated jobs. But if generations are to work together, flexibility has to be a reality.

3. Is cross-generational mentoring taking place?  There are important exchanges to be made between generations; Gen Y in particular are keen to build strong functional skills and industry knowledge and insights that those more experienced can help develop and yearn for feedback; whilst Baby Boomers want to develop their expertise in the use of social media and newly developed technology. These can be crucial issues as Baby Boomer retire taking with them valuable knowledge, insights and connections. However, too often mentoring does not take place because executives are too busy, too stressed and feel overwhelmed and under skilled. Yet the generations have so much to teach each other if only the time and resources could be focused on this.

It seems to me that the creative tensions between the generations can be a real source of innovation and excitement. Have you experienced tensions between generations – and what do you think can be done to ensure these tensions are creative rather than destructive?

 

 

 

Looking to the developing countries for the next CEO

Who will lead our organizations in the future? As the trajectory of the five shifts which will shape our work is becoming clearer – so too are the competencies that will sit at the heart of leadership effectiveness.

Those engaged in our Future of Work consortium believe that leading in the future will require two core competencies: the capacity to tolerate the ambiguity that many will face in this fast changing world; and intercultural sensitivity as the joining up of the world brings greater numbers of nationalities into the frame.

Both are fiendishly difficult to develop since they go way beyond the theoretical framing of much executive development. There may indeed be models and theories of tolerance of ambiguity and cultural sensitivity – but simply knowing these will not get budding CEOs very far. These competencies are not built through theory or classroom lessons – they are both fundamentally experience-based competencies. You have to experience it to learn it – and whilst role-playing and exercises have their place – the real developmental leap comes when you have to deal with these in your every day life. It’s way nigh impossible to become tolerant of ambiguity if your life has been structured and predictable, and it’s hard to become interculturally sensitive if you have only grown up with people just like you. I wonder to what extent structure, predictability and homogeneity is the day-to-day experience of many of the young adults growing up in the developing economies, and to what extent this narrowness of experience will potentially stunt their potential as future executives?

I was reminded of the puzzle of developing executives for the future as I sat with a senior team of Infosys last week in their campus in Bangalore. It began to dawn on me that becoming a leader in developing countries like India is essentially a daily lesson in the tolerance of ambiguity. In Mumbai, the choking traffic makes concepts of punctuality almost impossible; the power cuts in many Indian cities mean that it’s tough to plan with precision; whilst the growing chasm between the rich and the poor forces every executive to confront the ambiguity of the distribution of riches. Under these circumstances ambiguity is rife, and tolerance the most adapted response.

Often in these developing countries these every day situations are not black and white. I remember last year in Mumbai stepping out from one of the wealthy family apartments that are springing up across the city, to find myself confronted by a child no more than three years old sleeping on the pavement in front of me. Like all those around me I picked up my foot and carefully stepped over him. That is ambiguity with a capital A..  Whether of course one can tolerate it is another question. But the fact remains that these developing economies are awash with ambiguity and it seems to me that the daily experience of these ambiguities may go a long way to developing the depth of experience and understanding and the capacity to consider paradoxes that will be crucial for future leaders.

And it’s not just tolerance of ambiguity that developing countries like India may have a lead on. It’s also cultural sensitivity. As we toured the campus of Infosys, our guide told us that the canteen serves over 40 different types of Indian food. Those from Maharashtra for example will not eat fish or meat, the Jains will not eat anything that has been dug from the ground and could have a living insect on it – so potatoes, garlic and onions are out – the list is endless. Each region of India has its own language, own food, and own customs, even its own preferred deity. There is no one homogenous culture that envelops them all. So when young people join Infosys or Wipro or TCS from across the subcontinent they are put with people who may look superficially like them, but in reality are very different – and it is in working with these differences that cultural sensitivity emerges.

What this suggests, is that as we look for the talent pools where future CEOs may be developing, we would be wise to look to the developing countries. It is in these places that life’s daily experiences of ambiguity and diversity may well be creating the crucibles of experience from which the next generation of CEOs will emerge.